Using Facebook for Non Profit Fundraising
Every Non Profit business should be utilizing Facebook to some extent. It is a great tool to help with fundraising whether you collect your donations through it or not. The major benefits Facebook brings to your business are increased awareness and efficiency. In this article we will get those of you who do not currently utilize Facebook for fundraising started. Feel free to contact us with any questions you may have.
Step 1. Obviously step one is to create your Facebook page. Under “Company, Organization, or Institution,” make sure to categorize yourself as a “non profit.” Add a description about your cause, and start inviting employees, friends, family, etc. Gaining followers or “likes” is an exponential process so invite as many as you can to start out. Periodically ask for your fans to invite their friends to “like” your page.
Step 2. Setup a Paypal account if you don’t already have one. There are no startup, cancellation, monthly or annual fees.
“PayPal has partnered with FundRazr to bring you an app that helps raise money and awareness for causes you care about. Reach out to your friends on Facebook, your Website, blog and more. Get the FundRazr app now
It’s Shareable – Your friends can share your FundRazr with their friends. Before you know it, your cause can go viral.
It’s Easy to Donate – Friends can donate right from their Facebook News Feed, your Website, your blog-wherever they view your FundRazr.
It’s Flexible – You can personalize app content, colors and payment options. Add a picture or a video. FundRazr works for personal causes, groups and other organizations.
Pricing – No setup or monthly charges-there’s a fee per transaction. (Click the image below)”
You could skip the PayPal badge if you’d like and direct people to your website, or other methods that you currently use. This will avoid the transaction fees which can add up over time (See above). For example an employee of mine recently ran a charity hockey event for wounded veterans. Since it was just a one time event they created a Facebook page, invited hundreds and hundreds of people over time and directed most donations to at the door ticket sales, in game events, and old fashioned checks. They ended up raising over $12,000 in just about 1 month! They did sell some tickets and collect some donations ahead of time by using a site called ticketriver.com. Worth checking out if you plan to have an event where tickets are needed. They also take a transaction fee, but a smaller one than Paypal. The Facebook page became the source of information for media outlets and the hub for people to find out what was going on.
Step 3. Now that you have your page and possibly a means of collecting donations, the hard stuff is done. If you plan to hold charity/fundraising events, make sure to create a Facebook event (hosted by your business page) for EVERY event you are planning. To spare the length of this article here is a great resource on setting up a Facebook event.
Step 4. Continue to update your timeline with comments, LOTS of pictures and videos, and track your metrics. Finally, send a friendly email to your contact list asking for people to “like” your page.
We hope this is a good starting point for you if you haven’t yet thought about using Facebook for fundraising. We will add a few more articles on the subject. In the meantime, feel free to contact us with any questions.